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Old Navy pushes coupons via Shazam mobile app
Old Navy has partnered with Shazam to let its users shop for fashion items and get exclusive deals via the company’s mobile application.Shazam is working with Old Navy to let its users learn more about...
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EBay mobile marketing via Shazam stresses anywhere, inspirational shopping
eBay is all about shopping anywhereEBay Inc. is relying on mobile marketing to make consumers aware that they can be on the go and shop for anything they are inspired by while they are mobile.The...
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Shazam rewards music fans via mobile app initiative
Shazam is offering one lucky winner a trip of a lifetime – a chance to meet Grammy award-winning group Lady Antebellum – when they use its mobile application.Shazam’s Golden Tag promotion gives users a...
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Shazam rewards music lovers with prizes via mobile promotion
Shazam is offering Coldplay fans a chance to see the band perform live via a mobile promotion that highlights the group’s newest singles.Shazam will choose one lucky winner and a guest via the Golden...
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16pc of consumers interact with TV via mobile to make a purchase: study
5 percent have scanned a Shazan symbolTV viewers are engaging with the social media symbols they see on their screens and mobile is typically the means for enabling the interaction, according to a new...
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Sony Pictures pushes summer ticket sales via commerce-enabled ads
Users can buy movie tickets via TV adsSony Pictures has teamed up with Shazam to drive ticket sales for the studio’s “Men in Black 3” film.In addition to promoting Men in Black 3, Sony will use Shazam...
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Robin Hood Foundation ties TV special to mobile donations
The Robin Hood Foundation is enabling consumers to donate from their handsets during the upcoming televised Concert for Sandy Relief.Consumers watching Wednesday’s 12-12-12 Concert for Sandy Relief can...
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Why are marketers not tying mobile commerce into TV campaigns?
Mobile has proved itself to be television’s new best friend for marketers. However, not many broadcasters and advertisers are incorporating commerce into their initiatives, which could be a missed...
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Marketers fail at task-oriented, utility-based mobile ads: Forrester Research...
Marketers fail at task-oriented, utility-based mobile ads: Forrester Research The opportunities for marketers to creatively leverage mobile banners continue to wane, according to a new report from...
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Macy’s drives mcommerce with live shopping during Fashion Rocks
Macy’s is partnering with Fashion Rocks for its fall marketing campaign, with mobile playing a key role by enabling live shopping during the event for the first time. The retailer is the official...
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Office Depot markets to Shazam users in-store via sound system
Office Depot is leveraging Shazam In-Store Office Depot is leading the way in mobile marketing with a new beacon-like strategy enabling shoppers to access offers and other content on their smartphones...
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Mobile Minutes: Microsoft’s HoloLens; T-Mobile lures subscribers; Shazam’s...
Microsoft shows off Windows 10 and ‘HoloLens’ Microsoft has taken the wraps off a new version of Windows — and a new wearable 3D gadget it calls the HoloLens. Read more on ABC News T-Mobile outshines...
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Mobile Minutes: Apple’s iPad delay; Miami airport’s customs app; Shazam for...
Apple to delay production of larger iPads Apple Inc., which has seen stagnating iPad sales, will delay the start of manufacturing for a larger-screened version of the tablet, people with knowledge of...
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Mobile Minutes: Google’s Shazam command; Amazon’s Instant Video app;...
‘OK Google, Shazam this tune’: Android users can now identify songs using voice commands Google users can now ask their phones and tablets to identify mystery songs on the radio or in adverts without...
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Target bridges mcommerce with print, TV via Shazam app
Disney’s Tomorrowland movie has the first Shazamable ad Target is giving consumers a new way to explore and purchase its products through a partnership with Shazam, with users of the application able...
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WSJ. magazine’s September edition heightens coverage via scannable ads
WSJ. magazine’s September 2015 cover Bally and Lanvin were among the women’s fashion labels to take part in WSJ. magazine’s September “Women’s Fashion” issue, the publication’s largest book to date....
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Mobile Minutes: Facebook’s bazaar; BlackBerry buys Good Technology; ZTE...
Facebook advances bazaar ambitions Facebook Inc. is channeling eBay Inc. in its latest effort to become a trading bazaar. The social network is making it easier for its 1.49 billion users to buy, sell...
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Announcing Mobile FirstLook: Strategy 2016 New York Jan. 20
Over the horizon Please click here to register for Mobile FirstLook: Strategy 2016 in New York on Jan. 20 Join senior executives and decision-makers at Mobile FirstLook: Strategy 2016, the nation’s...
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Announcing Mobile FirstLook: Strategy 2016 New York Jan. 20
Over the horizon Please click here to register for Mobile FirstLook: Strategy 2016 in New York on Jan. 20 Join senior executives and decision-makers at Mobile FirstLook: Strategy 2016, the nation’s...
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Announcing Mobile FirstLook: Strategy 2016 New York Jan. 20
Over the horizon Please click here to register for Mobile FirstLook: Strategy 2016 in New York on Jan. 20 Join senior executives and decision-makers at Mobile FirstLook: Strategy 2016, the nation’s...
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